Posted on Thursday 29 September 2016
Robotic surgery in action
The communications team at Guy’s and St Thomas’ is shortlisted twice for the CorpComms Awards 2016.
This is in recognition of the team’s innovative use of both media and social media channels to publicise the new frontier of robotic surgery.
Guy’s and St Thomas’ is shortlisted in both the Best Live Event and Best Communications by a Public Sector Organisation categories.
Robotic surgeons at Guy’s Hospital invited the world into their operating theatre when they took part in the Worldwide Robotic Surgery 24 Hour Event in November 2015.
Guy’s was the only hospital in the UK taking part in the event which saw 12 of the world’s leading robotic centres broadcast their pioneering operations from four continents.
The communications team broadcast the surgery live to 10,000 followers of the Guy’s and St Thomas’ Twitter feed @GSTTnhs and also invited a journalist from the Evening Standard into the operating theatre.
The Evening Standard‘s report and video are available on their website.
Patient Denise Parker, 54, from Basildon, had her kidney removed by consultant urological surgeon Mr Ben Challacombe during the live broadcast – the operation was necessary because doctors had discovered a large tumour on her kidney.
Denise said: “I’m so grateful for Mr Challacombe’s help, and overwhelmed by the benefits of the surgery that he has offered me. People may not have heard of robotic surgery and might be afraid. I was too but I trusted Mr Challacombe and, if my experience helps others, then I will be happy.”
The winners of the CorpComms Awards will be announced on 23 November at an awards ceremony held at The Troxy in London.
Read more about this robotic surgery event.