Cancer Centre concept wins Twitter competition


Posted on Monday 6 July 2015
Cancer Centre concept wins Twitter competition

Adeola and Eloise's concept aims to help improve cancer patients' experience of receiving care.

An imaginative idea for using social media to improve cancer patients’ experience of their care at Guy’s and St Thomas’ has won a national competition run by Twitter UK. 

The concept was named as one of six winners of the #PoweredByTweets challenge at an awards ceremony on Tuesday (30 June).

It will be now be built by Shoreditch-based digital product experts Pixie Labs and put on display in an exhibition at Somerset House during the London Design Festival in September. 

Adeola Akande and Eloise Parfitt from Guy’s and St Thomas’ in-house communications team came up with a concept using Twitter to enable patients having chemotherapy treatment in the new Cancer Centre to create a visual ‘mindscape’. 

Patients would tweet words such as ‘flower’ or ‘water’ and then images associated with the most popular words would be projected onto a ceiling installation to reflect the collective mood in real time. 

Chemotherapy treatment can be an exhausting experience and so this would be a welcome distraction for patients.

The #PoweredByTweets competition was organised by Twitter UK in collaboration with the London Design Festival. It encouraged Twitter users to formulate ideas for using Twitter in the most positive ways possible. 

Anita Knowles, Director of Communications, says: “We’re thrilled that Adeola and Eloise’s wonderfully imaginative proposal has enjoyed such success in this national contest. 

“The Trust is always keen to support staff in finding innovative ways to improve patients’ experience of receiving care.”

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