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London Design Festival features Cancer Centre concept

Posted on Monday 21 September 2015
London Design Festival features Cancer Centre concept

The Social Mindscape is the brainchild of Adeola Akande and Eloise Parfitt from the Trust's communications team.

An innovative idea to use social media to enhance the experience of chemotherapy patients in the new Cancer Centre at Guy’s Hospital has been brought to life.

The Social Mindscape, which was the brainchild of Adeola Akande and Eloise Parfitt from Guy’s and St Thomas’ communications team, is in the #Powered By Tweets exhibition at Somerset House – part of London Design Festival (21-27 September).

This exhibition is the culmination of a competition launched by Twitter UK in April to find unique ways in which Twitter can bring ideas and objects to life.

Six winning ideas, including The Social Mindscape, are on display until Sunday 27 September - on Monday, Tuesday, Wednesday and Sunday from 10am-6pm and on Thursday, Friday and Saturday from 10am-9pm. The exhibition is free. Somerset House is located on The Strand.

Adeola and Eloise came up with a concept using Twitter to enable patients having chemotherapy treatment in the new Cancer Centre – which is due to open in Autumn 2016 – to create a visual ‘mindscape’.

Patients would tweet words such as ‘ocean’ or ‘island’ and then images associated with the most popular words would be projected onto a ceiling installation to reflect the collective mood in real time. 

“We were blown away by the effort and hard work that went into the ideas,” says Helen Lawrence, Head of Creative Agency Development at Twitter UK.

“Twitter is a powerful platform that is used in so many unexpected ways, and this project has definitely reinforced that. It is incredible to see innovation like this, powered by tweets that could genuinely impact the way we live our day to day lives.”

Learn more about the London Design Festival.


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