The UNICEF Baby Friendly Award
Baby friendly initiative
We are a fully accredited Baby Friendly Trust. The Baby Friendly Initiative (BFI) works with health professionals to provide parents with the best possible care to build close and loving relationships with their baby and to feed their baby in ways that will support optimum health and development. Read more about preparing for your baby and feeding your baby. For more about the benefits this brings, please visit Unicef's website.
The BFI has developed care pathways. Whether you choose to breastfeed, bottle feed or you have a preterm baby, the care pathways allow you to follow a mother's journey through the healthcare system and explains the standard of care you should expect for you and your baby throughout the first year of life. At Guy's and St Thomas' we are committed to ensuring that the care we offer you on the first part of your journey meets these high standards.
Breastfeeding information drop-in
When you are on the Postnatal Ward there is a daily breastfeeding session each morning at 10am. This drop-in is led by a midwife who discusses the basics of breastfeeding, expressing and what to expect in the first few days.
Local breastfeeding support groups
Find breastfeeding groups in Lambeth and Southwark. You can also find the most up-to-date details of Lambeth and Southwark groups on our Facebook page.
Adherence to the International Code of marketing breast milk substitutes
Here at the Trust we adhere to theWHO code and you can read our declaration on advertising of breast milk substitutes (PDF 434Kb). It is at the centre of the Baby Friendly Initiative standards, which require that "There should be no display or distribution of any materials produced by the manufacturers of breast milk substitutes, bottles, teats or dummies in any part of the health-care facility."
This requirement is intended to restrict the influence of commercial interests around infant feeding and so protect breastfeeding and bottle-feeding mothers from inaccurate or misleading information.